THIS IS US
Founder-led by design
trifermed was founded in June 2002 by Prof. Sergi X. Trilla, MD, MBA and Marta Fernández, MD with a clear conviction: health innovation only creates real impact when it reaches people, markets and societies through trusted collaboration.
From the beginning, trifermed was conceived as a Strategic Partnership Company, not as a consulting firm, a broker or an investment vehicle. The objective was never to advise from the outside, but to work alongside organizations to design, validate and execute partnerships that could stand the test of real-world complexity.
This founder-led vision remains central to how trifermed operates today.
A shared value system
trifermed’s work is guided by three principles that shape both decisions and behavior:
- Empathy: understanding the reality, constraints and ambitions of each organization
- Logic: structuring decisions based on evidence, validation and coherence
- Authenticity: building trust through transparency, integrity and long-term alignment
These principles are not aspirational statements. They are applied operationally, from early hypothesis design to partnership execution and confidentiality management.
and its initiatives
Social Impact in Health (sih) is a mission-driven, knowledge-based platform created to ensure that health innovation translates into measurable and lasting social impact. It provides the shared purpose, strategic coherence and governance that connect innovation, partnerships and societal responsibility.
sih is articulated through three complementary initiatives, each addressing a distinct dimension of impact:
trifermed
The execution arm of the ecosystem, focused on designing, validating and executing strategic partnerships that enable health innovation to scale in real-world contexts.
The trifermed Awards
Dedicated to recognizing and giving visibility to initiatives that create measurable social impact in health, reinforcing role models and long-term legitimacy.
Social Image
Focused on amplifying impact through communication, narrative and cultural connection, ensuring that innovation and purpose reach society at large.
Together, these initiatives form an integrated ecosystem designed to move from purpose to action, and from action to lasting social impact in health.
The people behind the system
The trifermed team is deliberately built to combine senior strategic judgment with a new generation of professionals trained within the system. This balance ensures continuity, rigor and fresh execution capacity across all engagements.
Senior professionals with decades of experience provide strategic judgment, pattern recognition and direct involvement in critical decisions, while younger professionals are carefully selected, trained and progressively promoted to leadership roles once rigor and autonomy are demonstrated. This model is reinforced through close collaboration with academia and structured internship programs, from which many professionals have gone on to hold significant roles across the health industry.
All team members are presented together, reflecting a single, integrated team. Seniority reflects experience and responsibility, not hierarchy of access.
Team profiles
Roy Bateman, MBA
Honorary President & Senior Lead Latin America
Leads strategic partnerships and senior relationships across Latin America, bringing decades of experience in market access, alliances and long-term regional development.
Prof. Sergi X. Trilla, MD, MBA
Co-Founder & Executive Chairman
Architect of the Strategic Partnership System. Leads vision, methodology, mediation, client acquisition, and senior strategic engagements globally.
Marta Fernández, MD
Co-Founder & CEO
Responsible for overall execution, client leadership and operational coherence across engagements.
Neil Mellor
Senior Lead North America
Leads strategic partnerships and business development initiatives across North America, supporting companies in market entry, validation and alliance execution.
Amadeo Tusell
Senior Lead MedTech
Leads MedTech-focused engagements, supporting strategic positioning, partnership structuring and international expansion initiatives.
Gonzalo Heredia
Project Leader
Leads project execution across strategic partnership engagements, coordinating validation activities, partner interactions and internal delivery.
Marta Gómez
Senior Associate Project Manager
Supports project delivery and coordination across engagements, contributing to market analysis, partner validation and execution tracking.
Susana Espinosa, MTS, MFAM
Finance Lead
Oversees financial governance, structure and reporting, ensuring rigor and sustainability across trifermed’s operations.
Pol Trilla, BA, MA
Communication Lead & AI Advisor
Leads communication strategy, brand narrative and AI-supported content systems, ensuring coherence across platforms and initiatives.
Expert Guidance Network
Beyond the core team, trifermed is supported by a curated network of senior experts who provide strategic perspective, domain expertise and critical challenge when required.
This network is activated selectively, depending on context, geography and therapeutic focus. These experts are not consultants on demand, but trusted references with long-standing relationships and deep experience in their respective fields.
Expert Guidance Network
Ulrich Kosciessa
Francisco Harrison
Jim Sergi
Jennifer Herz
Oriol Solà-Morales
Mario Schäfer
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